CLIENT:
North by Northeast (NXNE) Festival
concept work for a student project

I am looking forward to 2020 being a distant memory. Despite every day blurring into one, as a whole it’s been a heck of an eventful year.

For the live music industry, it’s also been a reckoning.

With my fingers crossed for a post-pandemic world where it’s safe/possible, this project calls on the music city of Toronto to get back to concerts and all that they entail.

Return to _ takes people out of the new normal of never-ending screen time and back to music as it’s meant to be. It’s a campaign inspired by the warm push of bodies in the mosh pit, your ears ringing as you step across sticky floors on a late night out with your friends.